Tone:

The SIRQ tone of voice is honest and dignified. It personifies construction—but not stereotypical construction. The brand is masculine, yet caring, warm and inviting, yet capable. SIRQ embodies high quality—both in product and experience while being transparent and upfront.

Key Value Propositions:

Timely— A reasonable timeline is set from the start and we stick to it. People have come to not expect construction deadlines to be met. SIRQ holds itself to a higher standard.  

On Budget— You would never go to a restaurant, order food, and the waiter tell you he’ll give you the price after you eat it. Why should it be any different for a building where there’s millions of dollars at stake? At SIRQ, we treat the budget as absolute and are sensitive to constraints.

Quality and Experience— We don’t tell customers we build high quality structures; we show them. At SIRQ, our work speaks for itself. Our buildings hold up against any around because we make a point of hiring only the best and most experienced people for the job.

Consistent Cuts— A common complaint amongst people who build is when a contractor quotes a client and then skimps out on supplies and then retains higher margins. At SIRQ, if we tell you our markup is 6%, we stay at 6%. By doing this, we remove the incentive to cut corners and keep our buildings to the highest standards.  

Excellent Service. While the stigma of general contractors is both rude and abrasive—our contractors understand that the owner is central. We aim to please and will bend over backwards to accommodate our clients.